Our technology platform, the Museum Operating System (MOS), powers our experiences. From immersive audio to virtual queuing, audio synchronisation and digital labels, MOS comprises a growing set of integrated software capabilities designed to support the experiential and operational parts of our partners’ businesses.

MOS supports our long-term partners

Museum of Old and New Art
We invented The O, a location-aware mobile experience that replaces traditional wall labels and tells visitors about the art closest to them, anywhere in the museum. Visitors use The O to join virtual queues, love and hate the artworks, enjoy augmented reality experiences, and access favorite works of art and information after their visit.

Western Australian Museum
We created the Gogo Digital Guide, a mobile experience that gives visitors a deeper, richer experience of the museum’s collections via curated and self-guided immersive audio tours, digital labels and touchpoints, augmented reality, and wayfinding. MOS empowers museum staff, giving them control to add and edit visitor experiences, and provides intuitive data and analytics.

J. Paul Getty Museum
We developed the new GettyGuide, an accessible, location-aware mobile experience for iOS and Android. Visitors can enjoy guided audio tours or follow their own path by selecting exhibits they are curious about. For Museum staff, the GettyGuide provides rich visitor insights that are collated alongside other institutional data.