Museum Operating System (MOS)

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Our technology platform, the Museum Operating System (MOS), powers our experiences. From immersive audio to virtual queuing, audio synchronisation and digital labels, MOS comprises a growing set of integrated software capabilities designed to support the experiential and operational parts of our partners’ businesses.

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The O Device, Art Processors. Photo Credit: Mona/Jesse Hunniford.

MOS supports our long-term partners

Neige et Renard (Snow and Fox), 2007, Léopold Rabus, Mona (Museum of Old and New Art), December 2020. Photo Credit: MONA/Jesse Hunniford.

Museum of Old and New Art

We invented The O, a location-aware mobile experience that replaces traditional wall labels and tells visitors about the art closest to them, anywhere in the museum. Visitors use The O to join virtual queues, love and hate the artworks, enjoy augmented reality experiences, and access favorite works of art and information after their visit.

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A young woman is reading information on a touch screen digital label at the Western Australian museum Boola Bardip. She is standing in front of a glass showcase

Western Australian Museum

We created the Gogo Digital Guide, a mobile experience that gives visitors a deeper, richer experience of the museum’s collections via curated and self-guided immersive audio tours, digital labels and touchpoints, augmented reality, and wayfinding. MOS empowers museum staff, giving them control to add and edit visitor experiences, and provides intuitive data and analytics.

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Person holds a mobile device displaying the GettyGuide app.

J. Paul Getty Museum

We developed the new GettyGuide, an accessible, location-aware mobile experience for iOS and Android. Visitors can enjoy guided audio tours or follow their own path by selecting exhibits they are curious about. For Museum staff, the GettyGuide provides rich visitor insights that are collated alongside other institutional data.

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Find out how MOS can make it easy to deliver, analyze, and continually improve your visitor experiences

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Acknowledgement of Country

In the spirit of reconciliation, we acknowledge the many Traditional Custodians of Country throughout Australia and honour Elders past, present and emerging. We respect their deep, enduring connection to their lands, waterways and surrounding clan groups since time immemorial. We cherish the richness of First Nations Peoples’ artistic and cultural expressions.